The Challenge: Air Canada doesn’t have direct flights to lots of places. We needed to make people’s lives easier.
The Insight: Taking long flights and still having to make a connection and spend hours in the airport waiting for the next trip can be frustrating. Direct flights are faster and make the travellers fell closer to their destination.
The Solution: Creating three new direct flights to three cities that are often visited by tourists departing from Toronto, and show them that now they are very close to those destinations.
Starting digital roughs
Although I found this concept good, (so did my professor) another idea came to my mind, that leads us to the first sketch, I had the idea to use a picture of the destination and a picture of Toronto combined on the one ad. One of the pictures would be the background blur, and the other one, would be inside the glasses, that would be held by a person. So it would give the idea of being closer to the destination.
Final Ads
In the end, I chose this second process, with all these images, because looking at these ads, people will think it's more real, and they will feel like they want to take these flights.
Interactive piece
To interact with the travellers, there will be a quiz in the Air Canada's website, where they would try to find out what's new at Air Canada.