The Challenge: To advertise ice cream, which is not healthy, I needed to use something that
would make it different.
The Insight: Häagen Daz strawberry flavor is a premium ice cream since 1960, the use of
real cream and strawberry delivers an elevated treat from pure ingredients.
The Solution: I chose to take one product that has one “healthy ingredient” and make it
the star—the strawberries.
Magazine Spread:
Billboard:
Instagram Ad post: