Haagen Daz campaign

The Challenge: To advertise ice cream, which is not healthy, I needed to use something that

would make it different.

The Insight: Häagen Daz strawberry flavor is a premium ice cream since 1960, the use of

real cream and strawberry delivers an elevated treat from pure ingredients.

The Solution: I chose to take one product that has one “healthy ingredient” and make it

the star—the strawberries.

Magazine Spread:

Billboard:

Instagram Ad post: