Team:
Account Manager: Puneet Miglani
Art Director: Renata Reis
Graphic Designers: Nhung Nguyen, Cristiane Kaneko, Binh Luu
The challenge: Wine is not doing well compared to the consumption of other drinks among young people. Wine is associated with slowing down, relaxation. It is more consumed on formal occasions or occasions with fewer people where they can share a bottle.
Youth consume other kinds of drinks when they want to have fun because they think wine is not as refreshing. We want to change this perception for young millennials towards wine.
The Solution: To solve this challenge we will tell the audience that Bodacious has the right wine for different occasions, and it can make their moments more evoking.
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